Smerf Sales Manager

posted March 27, 2025

The Westin Crystal City Reagan National Airport

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Compensation: $70,000 to $75,000 per year

Job Details

Job Location:    Arlington, VA
Position Type:    Full Time
Salary Range:    $70,000.00 - $75,000.00 Salary
Job Shift:    Day

Description

We are seeking a highly motivated and energetic SMERF Sales Manager to join our team at the Westin Crystal City at Reagan National Airport.

The SMERF Sales Manager will develop and execute sales strategies to target and maximize revenue from SMERF market segments. This role will focus on cultivating lasting relationships, generating new business, and ensuring excellent service delivery for groups within weddings, social, religious, education, fraternity, and tour and travel markets.

Job Responsibilities:

  • Develop and execute targeted sales strategies for the SMERF market segment. 
  • Actively prospect new business through a variety of methods including outside sales calls, emails, internet prospecting, supplier partnerships, networking, etc.  Maintain a healthy pipeline of leads and ensure consistent conversion of opportunities into bookings.
  • Build and maintain strong relationships with existing and new clients to generate repeat business.
  • Collaborate cross functionally to ensure seamless event execution and client satisfaction.
  • Negotiate and close contracts that meet the hotel’s business plan objectives. Desired arrival, departure and volume patterns must be met.
  • Stay current on NOVA/DC competitive landscape and market trends to maximize revenue. 
  • Coordinate and participate in target market trade shows and sales blitzes.
  • Monitor competitor activity in the SMERF market. Conduct competitive analysis adjusting strategy accordingly.
  • Other duties as assigned.

Job Skills:

  • Proficiency in Microsoft Office Suite and sales software.   
  • Ability to work independently and simultaneously manage multiple tasks; strong organizational and presentation skills.
  • Must be able to negotiate group room rates, meeting room rental, function space and hotel services within approved booking guidelines.
  • Must possess developed verbal and written communication skills to negotiate, sell and influence other managerial personnel, hotel guests and corporate clients.
  • Strong analytical skills for measuring business potential and value to the hotel.

Physical Requirements:

  • Stand for long periods of time
  • Walk extended distances
  • Lift/carry 6-25 lbs.
  • Able to work overtime and irregular hours

Working Conditions:

  • Continually works in normal office conditions and in close proximity to others.

Qualifications

Education - Associates Degree in Sales &Marketing, Business, or a related field preferred.

Experience - Minimum 2 years hotel sales experience or the equivalent amount of industry experience; OR, equivalent combination of education and work experience.

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The Westin Crystal City Reagan National Airport

220 Room Hotel

Travel well at one of the only 4-star Crystal City, VA.

Travel well at one of the top Crystal City hotels: The Westin Crystal City is across the Crystal City Metro station (blue and yellow lines) and minutes to Washington DC, Reagan National Airport, Amazon HQ2 (1 mile; complimentary airport shuttle), U.S. Government offices, and Crystal City restaurants. An ideal choice for business and leisure, the only four-star hotels in Crystal City, VA, with city-view rooms featuring signature Heavenly Beds, high-speed internet, and HDTVs. Move well in our new 1,500 square-foot WestinWORKOUT Fitness Studio with Peloton machines. As one of the top meeting hotels in National Landing near Alexandria, VA, we offer cutting-edge audiovisual technology and 15,000 square-feet of flexible spaces 8 event rooms ideally located for easy flow between meeting rooms.. The Jefferson ballroom is an elegant choice for weddings and social events. Discover a place where you don't just get up, but you rise. 


The Westin Crystal City Reagan National Airport

1800 Richmond Highway

Arlington, VA 22202


220 Room Hotel
Managed By Dimension Hospitality